Being a blogger, or a social media influencer can be extremely difficult when most of your life is on broadcast for the world to see, but people only get a front seat view of your successes. They never truly see the amount of work that happens offline when the YouTube videos aren’t uploaded or the pictures haven’t been posted on social media just yet. Sometimes it’s difficult to compartmentalize what you want your audience to see versus what you’d like to remain hidden, but in “My Life Offline,” three natural hair influencers and vloggers were brave enough take you on a tour of what happens offline.
In 2013, Maureen Aladin, Founder and Executive Producer of TWELVE18 Media
, set out on a (3) city tour to develop the docu-series My Life Offline
(#MLO). The reality show, which features the top natural hair vloggers Vaughn Monroe
(@msvaughntv), Dr. Nina Ellis-Hervey
(@BeautifulBrwnBabyDol), and Chime Edwards
(@chimeedwards) is the first ever to follow what happens in their world when the YouTube cameras are turned off, and the lens to their life (behind-the-scenes) turns on. They are social media’s “it” girls. People want to know every detail of their lives, from what they’re eating, to where they’re going, and who they’re going there with. After building their own social media empires, they’re ready to take things to the next level. The question is, will they be able to successfully translate what they’ve done online, offline – in the real world. This series is about their journey.
It’s about their journeys, but it also about the journey for most African American women. Each episode made me feel like I knew these women. You develop a common bond with them and you leave each episode feeling a little bit more inspired. These ladies laugh, they
cry and more importantly they work hard.
Aside from vlogging, I love the personal aspects of the series. It follows Dr. Nina’s quest in searching for her biological parents, to pressing towards her weight goals and building her business. Vaughn is building a brand of her own in her city and she’s taking us on a tour of the process. She’s learning how to tackle entrepreneurship without losing herself and her own voice. With a growing audience and blog Chime takes us on her journey to putting herself out there for her brand while at the same time preparing to also build her own
family and plan her wedding.
Beyond the vlogosphere, I think My Life Offline perfectly captures what life is like for us black women who are building. We see the triumphs and the successes and the points of achievement, but we barely get glimpses into the chasing of the pavement, the tears, the anger and the amount of work it takes to “make it.” These ladies tackle their mental well-being, they look for love and they just want the best possible life just like we all do while balancing work and life.
So if you’re looking for that sunny side of the street feeling, make it a hair day and binge on a couple of episodes of “My Life Offline” I promise it’s good and the music is too! You’ll
feel like you’re making a few more friends.
Click here to watch Season 1 of “My Life Offline and be sure to hit the subscribe button so you won’t miss out on Season 2!!!