Two MAJOR Things to Consider When Looking for Community Partners

shaking-handsThis year I did a soft launch of my organization Curate Your Life, and since then I’ve been doing a lot of behind the scenes work in terms of ironing out the blueprint, creating my programs and getting things in order for the BIG launch in 2018. In the interim, my goal has been to continue to generate buzz and continue branding through community partnerships and sponsorship while hosting small and sporadic events along the Eastern coast.

Here’s the thing about community partnerships, they can either be the best things for you in terms of reaching your organization’s goals OR they can be your organization’s worst nightmare, so if you are looking to make community partnerships and sponsors for your organization, here are some things to consider.

Do A Culture Check. 

No, I don’t mean culture in terms of race, ethnicity and societal norms, what I mean by culture is the look and feel of the organization you’re interested in partnering with. Are the employees happy? Are the people they service happy? How effective is this organization to the population it serves?

This is important because your organization is important to you!  The last thing you want to do is open up your organization to another organization that doesn’t have a high morale because how are people going to get excited about what you have to bring to the table when the table is messy. Which brings me to my next point:


Is the Organization Ready for a Partnership?

I’ve learned that before change can happen, there’s a lot of rootwork that is sometimes required. It’s like clearing out all of the weeds and preparing the soil before you begin to plant the seeds. Ask yourself these questions: Is the organization I’m looking to partner with in a good place for partnerships? Do they have a solid foundation? A strong clientele or customer list? Are they unorganized and is there a lot of things unclear and out of order that could prevent you from executing what you want to do effectively? Otherwise, planting your organization can lead to a lot of unwanted chaos and more work on your part in the aisle clean up department.

You want the partnership to aid in sustaining and growing your organization. You don’t want to walk into a situation where you find yourself helping their organization fight to stay afloat to the point where you don’t have space and opportunities to roll out your services and showcase what you wanted to offer.

Fostering community partners can be a challenge, but the most important thing to remember is who your audience is and what the potential synergy can do for both brands involved. So moral of the story, do your research, observe the day to day operations of the organization before expressing interests in a partnership, and make notes on what they currently offer and how what you have to offer can enhance their brand, but keep in mind, what you stand to gain and/or lose in the process.


*PSST*….I Wrote A Book & Other Authors You Should Invest In

FullSizeRenderWhen you’re a kid, the possibilities of what you can become seem endless. Some want to be doctors, firefighters, policeman, and ballerinas one day, but the next day the answer can change to pilot, astronaut, or chef. I knew I was going to be a writer. I had learned to read earlier than most of my classmates in Pre-K and always excelled in literature and writing. I knew that I had found my calling in life, but there were a ton of obstacles that took me off track. After years of sitting on my gift instead of walking in it and using it, I knew it was time for a change. I had a great group of inspirational friends who I knew would support me every step of the way so, a year and a half ago, I began a journey down a path I never thought I would. I opened up a legal notepad and outlined what would be the blueprint for my FIRST book. It was in some way a blueprint to also help me make sense of the last 24 years of my life at that time. So I entitled it “Wanderlust Musings: First Hand Guide for The Girl in Search of Herself.”  I was searching for myself and I knew that there would be thousands of other women doing the same. Now at 25 I’m still growing and learning, but the wisdom I have acquired is so overwhelming that I must share it with others.

I recall a time when I attended Pose ‘N Post Symposium with Chrisette Michelle in Newark. The event was filled with bloggers, writer, entrepreneurs, creatives and innovators. We were all women and all dreamers. Someone asked the question, “How do you stand out in industries that are heavily saturated?” The answer was quite simple, “Be you.’ I thought about ways to make myself stand out and it came so easily to me. We each have something no one else can take from us and that’s our stories. Our lives. Each of these women authors I have encountered whether via social media, or in person each open themselves up to share parts of themselves. There is beauty in vulnerability and I believe that you will be inspired by making the choice to invest in their stories.

Twenties Unscripted by Tyece Wilkins. Available for purchase on Amazon.
Twenties Unscripted by Tyece Wilkins. Available for purchase on Amazon.

Twenties Unscripted by Tyece Wilkins  (Amazon, $15.00)

Because who said you had to have life all figured out in your twenties? If you consider yourself to be a woman who dances to the beat of her own drum and creates her own standards, Ty’s work will certainly be a breath of fresh air to you. I love how she challenges millennials to think for themselves and think about the things that really matter in our lives through her personal stories. Navigating life in the 20’s is difficult as hell and it can be hard to find your footing and reading Twenties Unscripted was no typical “how-to” guide. As a writer, I totally identified with her journey. I especially love how she tackles this new age form of dating and the standard of relationships nowadays. She questions the traditional norms on whether they are as relevant today as they were in the past. She kept it real. I found myself nodding in agreement, laughing, and seeing myself in a lot of her journey. Readers will close her book with a fresh outlook on life.

419JZDvxEWLAlexandra Elle’s “Words of a Wanderer” (Amazon $5.39) & “Love in my Language” (Amazon, $16.19) 

31AlRS4L+FLFrom the moment I followed her on Tumblr, and then Twitter, and then Instagram it was instant inspiration. I get my life with every single post whether it’s her self-love notes, finding love and being an amazing role model to Char Baby, her daughter that is so full of life. Her first book, “Words of a Wanderer” definitely helped me during a time where I was struggling to find my own identity. I was fresh out of a long term relationship and I was trying to figure out who I was outside of the guy I had been with for six years. Reading her poems of love lost, motherhood, growth and self-image made me revel in her strength. I was amazed by it. Her “Note to Self” can be seen plaster all over the internet for daily inspiration. Her sophomore album is a continuation her journey. She really opens herself up to her readers and shares short stories and poems on her struggles, the joys of finding love again, daddy issues, being a mother and teaching her daughter important values. She challenges readers to journal and write their way to finding their own peace.

71jLDP1OODLGo Girl Astrology Guide by Bindu Kabba (Amazon, $19.99)

I am a huge fan of astrology even though I have studied it seriously for fifteen years like Bindu. Her book is very unique. As a psychology major, Bindu has been able to use her knowledge of astrology and psychology to better understand people. A lot of folks say we should rely to heavily on the stars as a deciding factor in our destiny, but I think the stars are on to something when it comes to the way my life is set up. I read through her chapters and she really gets people. I’m a Sagittarius and I’ve dealt with my fair share of people and for some reason Bindu seems to be the only person to understand the evils of the Geminis. Lol. If you enjoy her book, you’ll also enjoy her candid radio talk show The Buzz Klub.