This year I did a soft launch of my organization Curate Your Life, and since then I’ve been doing a lot of behind the scenes work in terms of ironing out the blueprint, creating my programs and getting things in order for the BIG launch in 2018. In the interim, my goal has been to continue to generate buzz and continue branding through community partnerships and sponsorship while hosting small and sporadic events along the Eastern coast.
Here’s the thing about community partnerships, they can either be the best things for you in terms of reaching your organization’s goals OR they can be your organization’s worst nightmare, so if you are looking to make community partnerships and sponsors for your organization, here are some things to consider.
Do A Culture Check.
No, I don’t mean culture in terms of race, ethnicity and societal norms, what I mean by culture is the look and feel of the organization you’re interested in partnering with. Are the employees happy? Are the people they service happy? How effective is this organization to the population it serves?
This is important because your organization is important to you! The last thing you want to do is open up your organization to another organization that doesn’t have a high morale because how are people going to get excited about what you have to bring to the table when the table is messy. Which brings me to my next point:
Is the Organization Ready for a Partnership?
I’ve learned that before change can happen, there’s a lot of rootwork that is sometimes required. It’s like clearing out all of the weeds and preparing the soil before you begin to plant the seeds. Ask yourself these questions: Is the organization I’m looking to partner with in a good place for partnerships? Do they have a solid foundation? A strong clientele or customer list? Are they unorganized and is there a lot of things unclear and out of order that could prevent you from executing what you want to do effectively? Otherwise, planting your organization can lead to a lot of unwanted chaos and more work on your part in the aisle clean up department.
You want the partnership to aid in sustaining and growing your organization. You don’t want to walk into a situation where you find yourself helping their organization fight to stay afloat to the point where you don’t have space and opportunities to roll out your services and showcase what you wanted to offer.
Fostering community partners can be a challenge, but the most important thing to remember is who your audience is and what the potential synergy can do for both brands involved. So moral of the story, do your research, observe the day to day operations of the organization before expressing interests in a partnership, and make notes on what they currently offer and how what you have to offer can enhance their brand, but keep in mind, what you stand to gain and/or lose in the process.